Develops and owns the unified platform narrative, messaging strategy, and market positioning for a cloud identity platform, collaborating with product and sales teams to drive differentiation and launches.

Manages lifecycle marketing campaigns and strategies to drive customer engagement, retention, and growth across the customer journey.

Manages customer lifecycle marketing campaigns and strategies to drive retention, engagement, and revenue growth across the customer journey.

Oversees client digital marketing campaigns, optimizes performance, and manages paid media execution across channels.

Manages paid social campaigns on Meta and TikTok, monitors performance metrics, builds reports, and supports A/B testing to optimize ROAS across Americas markets.

Develops and executes integrated communications and earned media strategies for corporate clients across multiple sectors, managing campaigns and media relationships.

Oversee and optimize client digital marketing campaigns across paid media and CRM channels, managing setup, execution, and performance optimization.

Manages paid social campaigns on Meta and TikTok, monitors performance metrics, builds reports, and optimizes ad spend and audiences to improve ROAS across multiple markets.

Leads digital marketing campaigns and analytics to drive patient engagement and recruitment across healthcare channels.

Develops and executes content marketing strategies to promote CoVet's AI veterinary platform to EU markets and veterinary professionals.

Manages paid media campaigns and digital marketing initiatives to drive customer acquisition and engagement.

Manages digital marketing campaigns and marketing automation systems to drive customer engagement and conversions for a genomics healthcare company.

Leads partner marketing strategy and campaigns to drive brand awareness and demand generation through channel partnerships.

Manages digital marketing campaigns and marketing automation initiatives to drive customer engagement and growth at a genomics/healthcare company.

Develops and executes partner marketing strategies to drive growth and engagement with channel partners and ecosystem stakeholders.

Directs clinical marketing strategy and campaigns for an AI-driven genetic intelligence platform serving healthcare and pharma organizations.

Directs clinical marketing strategy and campaigns for an AI-driven genetic intelligence platform serving rare disease and oncology markets.

Manages paid media campaigns, analyzes performance metrics, and optimizes conversion funnels to drive revenue growth.

Manages and optimizes paid search campaigns across platforms like Google Ads to drive traffic and conversions for Forbes Advisor.

Manages paid marketing campaigns and performance metrics to drive user acquisition and optimize conversion rates across digital channels.